Seeking vendors & exhibitors to offer pop-up storefronts with unique items our attendees can’t find elsewhere, festival eats, retail booths, local businesses promoting their brand, and more!



Downtown Sebring on Circle Park Drive and the Surrounding “Spoke” Streets.

Sebring, FL (Central Florida)

Event Dates: October 17, 2020 (11AM-6PM), October 18, 2020 (11AM-4PM)

* We recommend that Food Trucks Stay Open Until 9PM on Saturday (10/17) During the Block Party Concert (since you’ll be in very close proximity to the evening concert action *

* Note- Event Begins on October 16 with a Locals Family Fun Night- No Vendors Permitted on October 16 *

Application Deadline: September 30, 2020, Midnight EST

Event Summary

Is there a better way to celebrate soda than with a festival?  Float on over to the 3rd Annual Sebring Soda Festival, October 16-18, 2020, to properly research the matter.  With a family-friendly party atmosphere, more than 200 craft sodas to sample, craft beer & wine, live music and festive food, this is the fizziest festival in all of Florida. 

The three-day festival, which is held in historic downtown Sebring, is a celebration of craft sodas and good, old-fashioned fun.  If you enjoy scrumptious sips, bring your friends, family and even your dog to Sebring and pop in for an experience that is ‘sodalicious.’

The festival will kick off on Friday, October 16 with a Family Fun Night from 5-9PM, which is free to attend, and will include an outdoor family movie under the stars, family fun & games, a mini-soda tasting, and more. Note- no vendors permitted on October 16.

The festival will take place on Saturday & Sunday, October 17 & 18 (Saturday hours from 11AM-6PM, and Sunday hours from 11AM-4PM). Soda Tasting Tickets, which are required to taste the 200+ sodas, are available for purchase.

On Saturday night, rock the night away at the Block Party Concert from 6-9PM with live music. Enjoy food trucks and adult beverages. The concert is free to attend.


2-Day Premium Vendor Space     $199

October 17 & 18, 2020- 14' wide x 10' deep in a premium location, close to all the event action and traffic! Please have a self-contained unit, meaning you can use a generator for power.

2-Day General Vendor Space     $129

October 17 & 18, 2020- 14' wide x 10' deep. Please have a self-contained unit, meaning you can use a generator for power.

  • Special Requests:  Special booth space and special needs requests will be accepted but are not guaranteed. We will make every effort to meet all special requests on a first come, first served basis. Additional charges may apply. Please include all booth requests on the registration form.
  • Balances Due: Anyone with an outstanding balance, will not be permitted to exhibit at show. If determined that you have a balance due, you must pay with cash or check upon check-in.
  • Parking: Parking is available in the areas near the booths. Signage will be provided at the event so you can determine which lot is closest to your booth.
  • Booth Set-Up: Vendor Move-In is on Saturday, 10/17 from 7AM-10:30AM. All set-up must be complete by 10:30AM.  Absolutely no set-up will be allowed the evening prior to the event since the roads will still be open for traffic! All spaces will be marked and pre-assigned. Booth assignment & further instructions will be emailed to the contact on file one week prior to the event.
  • Booth Tear Down: Packing up of booth supplies may begin at 4:00 pm on Sunday. You may bring your vehicle onsite after the crowds have cleared on Sunday, October 18. We suggest that you bring dollies and hand trucks to remove your booth valuables if you find it necessary to remove any items on Saturday (at close of event).
  • Items to Bring: Handy items you may want to bring to setup your booth include - staple gun, cable ties, duct tape, pens, tent weights to offset any wind, heavy duty 50’-100’ electric cords, lights and scissors. If you have large, heavy items to move a dolly would be handy to also bring along with you.
  • Electricity: There is no guarantee that electricity will be available in your booth area. Therefore, all food trucks/tents must have self-contained electricity or a generator.
  • Security: You are responsible for all valuables, items and prizes at your booth. Event employs private security (off-duty police staff); however, we cannot be responsible for lost, damaged or stolen items from your booth.
  • Equipment: You are responsible for all equipment necessary to run your food truck/tent.
  • Staffing: Please make sure the people staffing your booth are familiar with Booth Policies & Guidelines.
  • Cancellation/No-Show Policy: All refunds are subject to a $25.00 processing fee. NO refunds will not be made after Jul 1, 2020. Cancellations must be done in writing via email at Those who have not arrived and/or set-up by the start of the festival on Saturday, October 17 are considered a no-show, and no refund will be provided.


Please review the following rules and policies to assure your safety and enjoyment during the festival.

1)    Booth fees are due in full when your application is received. You will not be added to the vendor list until the fees are received.

2)    All refunds are subject to a $25.00 processing fee. NO refunds will not be made after Jul 1, 2020. Cancellations must be done in writing via email at

3)    Booth placement is carefully chosen by the committee, with special consideration given to members of the Sebring Chamber and premium vendors. Consideration is also given based on application date. No changes in booth location permitted after the event begins.

4)    Exhibitors may not share booth space, nor may they sublet or apportion space to anyone else. Booths are non-transferable and must occupied by the applicant.

5)    Display space is permitted within your assigned vendor area only. No items are permitted placement outside of your space. If additional space will be needed, you must purchase an additional booth. Construction of booth & displays must be appropriate and be able to withstand inclement weather and crowd activity.

6)    Cartons or boxes must be kept out of view. Exhibitors are responsible for keeping booth space clean, safe & secure. After the event, please break down all packing material, cardboard and corrugated boxes at your booth location after the event and place in or near the trash receptacle.

7)    You must display appropriate conduct. The committee reserves the right to remove or prohibit anything which is deemed not suitable, including persons, conduct, material and other items. No selling or soliciting outside of booth space.

8)    Break down of booths must be completed and removed by 7:00 PM on Sunday. Any materials left behind will be confiscated.

9)    Participation is required both days/all hours of event. Exhibitors who break down displays or depart before close of show each day will not be allowed to return to future shows.

10)  Exhibitors will cause no noise which can be heard beyond the perimeters of their own exhibitor space. This noise includes but is not limited to music (recorded or live demonstrations) or motivational tapes. Hawking of items is prohibited.

11)  Vendors are responsible for the collection, payment, and reporting of their own sales tax.

12)  Parking is available at no charge. RV’s, trailers, etc. can park on a first-come first-serve basis. No hook-ups (water, power, cable) are available for RV’s.

13)  Exhibitors must abide by and displays must be in accordance with local fire regulations.

14)  Off-Duty Sebring Police Department (SPD) officers are patrolling during the event and onsite after hours. The show takes place in an outdoor, unsecured area, so reasonable precautions should be taken to ensure the safety of your property. All items left overnight are at your own risk.

15)  You must use weights to anchor any tents down. We suggest 40 lb. weights to ensure proper anchoring.

16)  This event is held rain or shine. However, dates and details are subject to change.


Your online application and/or return of the registration materials indicate your understanding and acceptance of the Rules & Regulations. Rules Committee members circulate during the show and any vendor observed not following the rules may be immediately dismissed and will not be allowed to participate in Soda Fest again. Reasons for expulsion from the show are not limited to these violations and any artist or vendor may be put on probation or excluded at the discretion of the Soda Fest.

During the term of this agreement, the vendor assumes all risks in connection with the permitted activity and shall be solely responsible for damage or injury, of whatever kind, to person or property, directly or indirectly arising out of or in connection with the permitted activity or the conduct of vendors operation. Vendor hereby expressly agrees to hold harmless the Sebring Chamber of Commerce, City of Sebring, Sebring Redevelopment Agency, Highlands County Tourist Development Council, its agents, volunteers, employees, officers and directors for penalties for violation of any law, ordinance or regulation affecting its activity and from any and all claims, suits, losses, damages or injuries directly or indirectly arising out of or in connection with permitted activity or conduct of its operation or resulting from the negligence or intentional acts of vendor or its officers, agents or employees.

If you have any questions leading up to the event, please feel free to contact Liz or Madison at 863-385-8448 or email  We look forward to another great show with you!

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