Lake Istokpoga Ranked Top Southeastern U.S. Bass Fishing Lake By Bassmaster Magazine

SEBRING, Fla. (July 9, 2018) – Bassmaster Magazine just released their listing of the top 100 bass lakes in the U.S. and Sebring's Lake Istokpoga was #7 on the list of Southeastern U.S. lakes.  

29th Annual ING Spring Conference Heading For Central Florida: Sebring, May 19-23, 2019

LAKE MARY, FL - The 29th Annual ING Spring Conference is headed to the land of racecars, orange groves and hidden gem golf courses next May. 

Casey Hartt, marketing consultant for Visit Sebring, announced that this annual gathering of media and golf industry executives is set for May 19-23, 2019 at the Chateau Elan Hotel and Conference Center in Sebring, Florida. The announcement was made at the 28th edition of the ING Spring Conference on May 22 at the IP Casino Resort Spa in Biloxi, MS. 

Sebring Lands in the New York Post as the 7 Best Florida Escapes

Like many Manhattan natives, I used to alternate spending spring break in Palm Beach to visit cousin Marge and spinning my parents into oblivion on Dumbo the Flying Elephant at Disney.

Only as an adult have I come to appreciate Florida’s lesser-known locales.

For your next trip, consider these seven underrated spots — because the rides will still fly next year.



Welcome to Venice — Florida’s, not Italy’s.

Sebring Named One of the Most Beautiful Florida Towns Off the Beaten Path

4 Most Beautiful Florida Towns Off the Beaten Path

There’s a lot of ink spilled over the Florida hot spots like Miami, Key West, and Orlando. Go here. Do this. Avoid that. Wear sunscreen. You’ve heard all the advice. We’re here to zig when everyone else is zagging – and we’d like to nominate these four beautiful, fun, yet totally off-the-beaten-path locales for your next Florida vaca. So learn a little bit about Florida’s hidden gems – you might just be inspired to book your trip today.

Highlands County Among Top in the Nation for Employment Gains as Featured in USA TODAY

Highlands County Among Top in the Nation for Employment Gains as Featured in USA TODAY

In a recent article published by USA TODAY, Highlands County ranked eighth in the nation for employment gains in 2017.

Only one other Florida Metropolitan Statistical Area (MSA) made the list of “Top 25 cities adding (and losing) the most jobs in 2017.” The Naples-Immokalee-Marco Island, Fla., MSA ranked 17th on the list.

Employment statistics are published by MSA. The Sebring MSA covers all of Highlands County.

Highlands County TV Coverage Receives an Emmy Award

Highlands County Television Coverage Receives EMMY® Award

SEBRING, Fla. (Dec. 13, 2017) – On Dec. 2, Orlando-based television segment “Florida on a Tankful” won a Suncoast EMMY® Award for stories told from Highlands County.  Maxwell Groves, Sebring Soda & Ice Cream Works and the Hotel Jacaranda’s elaborate holiday décor were all submitted by Florida on a Tankful reporter Scott Fais as part of an entry in the Nostalgia Category.  

A.J. Foyt Named Sebring Grand Marshal

Racing legend A.J. Foyt will serve as Grand Marshal at the 66th Mobil 1 Twelve Hours of Sebring, March 14-17, 2018, at Sebring International Raceway.

Foyt recorded the final win of his illustrious driving career at the 1985 Sebring 12-hour race, co-driving with Bob Wollek in a Porsche 962. Other Sebring podium finishes for Foyt were a second-place in 1967 driving a Ford GT with Lloyd Ruby and third place in 1984 driving a Porsche with Wollek and Derek Bell. 

Florida's Citrus Golf Trail in Spotlight For November Episode of Traveling Golfer

Sebring's Citrus Golf Trail is an affordable golf-rich area in South Central Florida that combines a relaxed lifestyle with quality golf. And there is the added allure of the Sebring International Raceway, home of the famed 12 Hours of Sebring auto endurance race.

Visit Sebring Earns Top Marketing Award

Visit Sebring, the destination marketing organization for Highlands County, is proud to be the recipient of a first place Flagler Award known as “The Henry.” Each year the Flagler Awards, a statewide competition recognizing outstanding Florida tourism marketing, pays tribute to the determined efforts of those who use their skill, resourcefulness, creativity and innovative spirit to market Florida to the world.

12 Hours of Sebring Voted #4 Best Motorsports Races in the World

USAToday 10Best Reader's Choice Selects Sebring For Repeat Honor With Impressive Top Five Finish

Sebring, FL - Sebring International Raceway’s legendary 12-hour endurance race has been voted as one of the world’s ten best motorsports races in the USAToday 10Best competition.


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